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Photography
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London Art Deco
Text and photos by Arnold Schwartzman
♦ In over 200 colour images, this title shows the way in which the style influenced architects and designers working on every scale, from entire buildings to the finest decorative detail. ♦ Features cinemas, theatres, hotels, department stores, Underground stations, factories, civic, corporate and residential buildings across London. Each country assimilated Art Deco in a different way, adapting it to suit its own historic traditions in terms of design, materials and techniques. In Britain, Art Deco developed in ways that reflected the country's imperial status and the national love of architectural detail. In London, in particular, Art Deco quickly became the style of choice for succession of landmark buildings: from elegant Savoy Hotel, through ornate West End theatres, to imposing temples of commerce such as the Daily Express building in Fleet Street or the Hoover factory on the new Great West Road. Remarkably, many of the country's Art Deco buildings still survive'their once grime-covered facades now mostly scrubbed clean, beautifully displaying their many sculptural features, all captured here and celebrated by the camera of Arnold Schwartzman.London-born Arnold Schwartzman is a renowned graphic designer and documentary film-maker. In 2002 he was appointed an Officer of the Order of the British Empire (OBE), and in 2006 was elected a Royal Designer for Industry (RDI).
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